The Opening Of VR Bangalore Heralded By Gypsy All Stars

The Retail Leadership Summit 2014, co-presented by Virtuous Retail, was quite a momentous affair as we announced the opening of VR Bangalore to the esteemed gathering of retail industry leaders. To celebrate the significant news, Virtuous Retail invited renowned collaborative band Gypsy All Stars to perform at the gala event.

A night of scintillating music was the ideal precursor to the imminent arrival of blueFROG at VR Bangalore, when the Center opens its doors to the people of Bangalore in the spring of 2015 they will enjoy equally exultant performances.

After creating a successful retail and community experience of Virtuous Retail’s flagship VR Surat, this chapter of the journey promises to bring the same excitement, stimulation and surprise to Bangalore that has captivated the people of Surat.

In his announcement at the Retail Leadership Summit 2014, Virtuous Retail’s Director of Marketing Anupam Yog said, “We’re in the retail business, we love it and we do it differently. Since we couldn’t take you to our centers and the experiences we deliver there, we’re bringing you a taste of that this evening.”

Watch the Gypsy All Stars performance at Virtuous Retail’s gala event.

Read what Retailers Association Of India’s Chairman BS Nagesh has to say about industry trends here.

Dumas Art Project: A Haven For Art Lovers

“This world is but a canvas to our imagination.” – Henry David Thoreau

Dumas Art Project VR Surat virtuous retail art exhibit dumas art square painters sculptures Surat art festival

For the Dumas Art ProjectVR Surat has transformed itself into a blank canvas for rising artists who find the Center to be the perfect platform on which to showcase their talent.

From the 18-foot tall installation Urbino that grapples with issues of urbanization and deforestation to Iridscence, artwork inspired by the fast-paced and colorful city of Bombay, the Dumas Art Project celebrates art with a fresh perspective.

Art has always played an extremely important role at VR Surat. “We launched Dumas Art Project before our formal retail opening at VR Surat – our flagship center had our first visitors admiring art and culture. This is a reflection of our strong commitment to providing a unique experience beyond shopping to our customers,” says Sumi Gupta, Director, Virtuous Retail. “Public art can not only enhance and transform a space but it can bring together communities”.

Watch Sumi Gupta in conversation with renowned artist Arzan Khambatta here and visit VR Surat until March 23, 2014 to experience local art like never before.

VR Surat: Shopping Center Or Tourism Destination?

VR Surat in Shopping Centers Association of India SCAI's Mall Talk retail tourism shopping destination anupam yog marketing director virtuous retail media coverage

It is simply not enough to be just a shopping center today. Malls are no longer places where people go to shop, these are places to spend quality time and engage in exciting activities. Shopping centers today are the epicenter of development in every city.

VR Surat is one such fine example of a mall becoming a full-fledged tourism destination for many in the region. From introducing leading global fashion and lifestyle brands to offering an advanced entertainment zone with the latest console games, the role of the Center has evolved to something much greater than operating just a simple shopping center.

The Shopping Centers Association of India’s monthly digest Mall Talk spoke with Virtuous Retail‘s Director of Marketing Anupam Yog to understand the importance of retail centers becoming tourism destinations.

Excerpts:

Retail tourism draws domestic and international travellers into the mall and puts the shopping center on tourist itineraries.

Says Anupam Yog, Marketing Director, Virtuous Retail“We have tourism as one of the central premises. It is an intrinsic part of our strategy, which comprises tourism, community and retail. Retail is our bread and butter. Community is the differentiator for VR in all the top nine cities that we are targeting. There is a gap in social hubs in urban India. And shopping centers are already fulfilling this need. But they are not designed to do that. There is an opportunity to bring these three uses together in India.”

“At VR Surat, there is clearly NRI tourism. There is greater reason for them to come back. We are now a part of the tourism infrastructure. Cities like ours can become tourism destinations. People come to see heritage and there are a lot of things that they can do as tourists.”

Read the full article here.

How Love Blossomed At VR Surat

Valentine's Day VR Surat photo booth instant photography love messages message tree celebrations family friends entertainment Surat collage

As part of the three-day Valentine’s Day celebrations at VR Surat, shoppers at the Center spent the day getting instant photographs clicked at the Love Blossoms photo booth and wrote messages to their loved ones on the floral message tree.  Could there a better way to experience Valentine’s Day than to be enveloped in love around family and friends?

See more images from the Valentine’s Day celebrations here.

A Perfect Day At VR Surat

What does a perfect day in Surat look like? Shopping from world-class brands like ZaraMarks & SpencerVero Moda and Tommy Hilfiger to indulging in a multitude of cravings at the Food Box, it’s easy to see how any day spent at VR Surat is a perfect day.

Experience the luxuries of an international lifestyle destination blended with local culture and tradition. Spend precious time with family and friends at SVM Bowling and Gaming and INOX’s Gold Class lounge INSIGNIA and devour a decadent spread of food from global restaurants. There’s something for everyone at the Center.

Watch the video to see a day well spent at VR Surat.

See more videos from VR Surat here.

VR Surat is Retailer Magazine’s January Cover Star

Retailer magazine January cover story VR Surat Anupam Yog shopping center case study retail growth in india Virtuous Retail takes immense pride in being featured in Retailer magazine’s January cover story, “A Community Connect”, in which the publication spotlights their case study on VR Surat, highlighting its unique position as a growing community center in the retail landscape of the country. By introducing an intelligent mix of global brands like Zara, Marks & Spencer and Omega and local brands like Jade Blue and Nosh, launching innovative retail concepts like pop-up shops and Shop This Look, as well as offering compelling community spaces for families and friends, VR Surat has proven its deep understanding of Gujaratis shopping habits and lifestyle preferences.

Excerpts:

Mall developers are
no longer creating retail centers aimed solely at serving shopping and entertainment needs. Instead, the emphasis
is on projects that appeal to customers‘ changing lifestyle, and these community centers have become the ‘third place’, where shoppers can work, play and also have a replete experience with their families and friends.

Organized retail currently accounts for about seven per cent of the $500 billion annual sales in this sector. However, several research reports highlight that annual sales in this sector would reach $1.3 trillion by 2020.

It is no surprise that Anupam Yog, Director – Marketing, Virtuous Retail, is excited about these developments, and shared his views on the forthcoming boom in modern trade at a recent meeting with investors.

Yog said, “We offer community-oriented lifestyle centers, which take into account local preferences and culture, and this is also reflected in our infrastructure design and layout. We also provide an opportunity for our tenants to reach a very targeted set of consumers, and this is done via a judicious mix of global and domestic brands along with select regional offerings, all positioned at the premium segment.”

Read the full article here.

Retailers Association Of India’s Chairman BS Nagesh Talks To Virtuous Retail About Industry Trends

Virtuous Retail was the proud co-presenter of the annual Retail Leadership Summit 2014 at Renaissance Convention Center in Mumbai on February 5th and 6th. Uniting visionaries from across the country, RLS was the perfect set up for retail industry leaders to interact and discuss the sector’s growth prospects.

Virtuous Retail spoke with Retailers Association of India’s Chairman BS Nagesh and CEO Kumar Rajagopalan about the performance of the Indian retail sector in comparison to that of more developed nations and the regions in India most likely to witness strong growth. While Nagesh says that retail in India is not growing as fast as it is in other Asian economies, Rajagopalan believes this is the “golden era” of retail in the country as retailers are looking at optimization methods to grow cautiously yet steadily.

Read more about our role in the Retail Leadership Summit here.

Dazzle Your Valentine With Swarovski

Swarovski VR Surat Valentine's Day offer presents gift ideas for couples Surat Gujarat romantic pretty crystal jewelry

With Valentine’s Day just around the corner, what better way to express love than by gifting fine crystal jewelry from Swarovski to your loved one on this special occasion. Swarovski was conceived five generations ago by Daniel Swarovski in 1895 in Austria and today, it is one of the leading fashion jewelry manufacturers in the world. Not surprisingly, it is said that a Swarovski piece is sold every two seconds.

Their latest specially crafted Valentine’s Day collection is a stunning range of charm bracelets and heart-shaped crystal rings, pendants and earrings set in rhodium. Swarovski is offering shoppers at VR Surat a discount of Rs. 1000 on purchase of Rs. 8000 and above until February 14th so come and join the celebration of love this Valentine’s Day.

What we love from Swarovski’s Valentine’s Day collection:

For young love, the Kris Bear figurine couldn’t be sweeter.

Swarovski VR Surat Valentine's Day offer presents gift ideas for couples Surat Gujarat romantic pretty crystal jewelry Kris Bear figurine heart

The lovely Adorn Neon necklace will make for a very fashionable Valentine’s Day date accessory.

Swarovski VR Surat Valentine's Day offer presents gift ideas for couples Surat Gujarat romantic pretty crystal jewelry Adorn Neon necklace fashionable crystal jewelry rhodium

The timeless white Crystalline watch, because it’s never too late to give your loved one the gift of time.

Swarovski VR Surat Valentine's Day offer presents gift ideas for couples Surat Gujarat romantic pretty crystal jewelry white Crystalline watch

See more exciting Valentine’s Day Offers at VR Surat here.

Social Media Highlights Of The Week At VR Surat

It was an exciting week at VR Surat with the ongoing winter sale and the premiere of Bollywood movies like Hasee Toh Phasee and Heartless at INOX. Catch all the highlights of the past week here!

VR Surat social media highlights INOX movie hasee toh phasee heartless gourmet west winter sale swarovski 50% discount dumas square

Get an insider’s view of VR Surat via our Instagram.

The Opening Of VR Bangalore Heralded By Gypsy All Stars

The Retail Leadership Summit 2014, co-presented by Virtuous Retail, was quite a momentous affair as we announced the opening of VR Bangalore to the esteemed gathering of retail industry leaders. To celebrate the significant news, Virtuous Retail invited renowned collaborative band Gypsy All Stars to perform at the gala event.

A night of scintillating music was the ideal precursor to the imminent arrival of blueFROG at VR Bangalore, when the Center opens its doors to the people of Bangalore in the spring of 2015 they will enjoy equally exultant performances.

After creating a successful retail and community experience of Virtuous Retail’s flagship VR Surat, this chapter of the journey promises to bring the same excitement, stimulation and surprise to Bangalore that has captivated the people of Surat.

In his announcement at the Retail Leadership Summit 2014, Virtuous Retail’s Director of Marketing Anupam Yog said, “We’re in the retail business, we love it and we do it differently. Since we couldn’t take you to our centers and the experiences we deliver there, we’re bringing you a taste of that this evening.”

Watch the Gypsy All Stars performance at Virtuous Retail’s gala event.

Read what Retailers Association Of India’s Chairman BS Nagesh has to say about industry trends here.

Dumas Art Project: A Haven For Art Lovers

“This world is but a canvas to our imagination.” – Henry David Thoreau

Dumas Art Project VR Surat virtuous retail art exhibit dumas art square painters sculptures Surat art festival

For the Dumas Art ProjectVR Surat has transformed itself into a blank canvas for rising artists who find the Center to be the perfect platform on which to showcase their talent.

From the 18-foot tall installation Urbino that grapples with issues of urbanization and deforestation to Iridscence, artwork inspired by the fast-paced and colorful city of Bombay, the Dumas Art Project celebrates art with a fresh perspective.

Art has always played an extremely important role at VR Surat. “We launched Dumas Art Project before our formal retail opening at VR Surat – our flagship center had our first visitors admiring art and culture. This is a reflection of our strong commitment to providing a unique experience beyond shopping to our customers,” says Sumi Gupta, Director, Virtuous Retail. “Public art can not only enhance and transform a space but it can bring together communities”.

Watch Sumi Gupta in conversation with renowned artist Arzan Khambatta here and visit VR Surat until March 23, 2014 to experience local art like never before.

VR Surat: Shopping Center Or Tourism Destination?

VR Surat in Shopping Centers Association of India SCAI's Mall Talk retail tourism shopping destination anupam yog marketing director virtuous retail media coverage

It is simply not enough to be just a shopping center today. Malls are no longer places where people go to shop, these are places to spend quality time and engage in exciting activities. Shopping centers today are the epicenter of development in every city.

VR Surat is one such fine example of a mall becoming a full-fledged tourism destination for many in the region. From introducing leading global fashion and lifestyle brands to offering an advanced entertainment zone with the latest console games, the role of the Center has evolved to something much greater than operating just a simple shopping center.

The Shopping Centers Association of India’s monthly digest Mall Talk spoke with Virtuous Retail‘s Director of Marketing Anupam Yog to understand the importance of retail centers becoming tourism destinations.

Excerpts:

Retail tourism draws domestic and international travellers into the mall and puts the shopping center on tourist itineraries.

Says Anupam Yog, Marketing Director, Virtuous Retail“We have tourism as one of the central premises. It is an intrinsic part of our strategy, which comprises tourism, community and retail. Retail is our bread and butter. Community is the differentiator for VR in all the top nine cities that we are targeting. There is a gap in social hubs in urban India. And shopping centers are already fulfilling this need. But they are not designed to do that. There is an opportunity to bring these three uses together in India.”

“At VR Surat, there is clearly NRI tourism. There is greater reason for them to come back. We are now a part of the tourism infrastructure. Cities like ours can become tourism destinations. People come to see heritage and there are a lot of things that they can do as tourists.”

Read the full article here.

How Love Blossomed At VR Surat

Valentine's Day VR Surat photo booth instant photography love messages message tree celebrations family friends entertainment Surat collage

As part of the three-day Valentine’s Day celebrations at VR Surat, shoppers at the Center spent the day getting instant photographs clicked at the Love Blossoms photo booth and wrote messages to their loved ones on the floral message tree.  Could there a better way to experience Valentine’s Day than to be enveloped in love around family and friends?

See more images from the Valentine’s Day celebrations here.

A Perfect Day At VR Surat

What does a perfect day in Surat look like? Shopping from world-class brands like ZaraMarks & SpencerVero Moda and Tommy Hilfiger to indulging in a multitude of cravings at the Food Box, it’s easy to see how any day spent at VR Surat is a perfect day.

Experience the luxuries of an international lifestyle destination blended with local culture and tradition. Spend precious time with family and friends at SVM Bowling and Gaming and INOX’s Gold Class lounge INSIGNIA and devour a decadent spread of food from global restaurants. There’s something for everyone at the Center.

Watch the video to see a day well spent at VR Surat.

See more videos from VR Surat here.

VR Surat is Retailer Magazine’s January Cover Star

Retailer magazine January cover story VR Surat Anupam Yog shopping center case study retail growth in india Virtuous Retail takes immense pride in being featured in Retailer magazine’s January cover story, “A Community Connect”, in which the publication spotlights their case study on VR Surat, highlighting its unique position as a growing community center in the retail landscape of the country. By introducing an intelligent mix of global brands like Zara, Marks & Spencer and Omega and local brands like Jade Blue and Nosh, launching innovative retail concepts like pop-up shops and Shop This Look, as well as offering compelling community spaces for families and friends, VR Surat has proven its deep understanding of Gujaratis shopping habits and lifestyle preferences.

Excerpts:

Mall developers are
no longer creating retail centers aimed solely at serving shopping and entertainment needs. Instead, the emphasis
is on projects that appeal to customers‘ changing lifestyle, and these community centers have become the ‘third place’, where shoppers can work, play and also have a replete experience with their families and friends.

Organized retail currently accounts for about seven per cent of the $500 billion annual sales in this sector. However, several research reports highlight that annual sales in this sector would reach $1.3 trillion by 2020.

It is no surprise that Anupam Yog, Director – Marketing, Virtuous Retail, is excited about these developments, and shared his views on the forthcoming boom in modern trade at a recent meeting with investors.

Yog said, “We offer community-oriented lifestyle centers, which take into account local preferences and culture, and this is also reflected in our infrastructure design and layout. We also provide an opportunity for our tenants to reach a very targeted set of consumers, and this is done via a judicious mix of global and domestic brands along with select regional offerings, all positioned at the premium segment.”

Read the full article here.

Retailers Association Of India’s Chairman BS Nagesh Talks To Virtuous Retail About Industry Trends

Virtuous Retail was the proud co-presenter of the annual Retail Leadership Summit 2014 at Renaissance Convention Center in Mumbai on February 5th and 6th. Uniting visionaries from across the country, RLS was the perfect set up for retail industry leaders to interact and discuss the sector’s growth prospects.

Virtuous Retail spoke with Retailers Association of India’s Chairman BS Nagesh and CEO Kumar Rajagopalan about the performance of the Indian retail sector in comparison to that of more developed nations and the regions in India most likely to witness strong growth. While Nagesh says that retail in India is not growing as fast as it is in other Asian economies, Rajagopalan believes this is the “golden era” of retail in the country as retailers are looking at optimization methods to grow cautiously yet steadily.

Read more about our role in the Retail Leadership Summit here.

Dazzle Your Valentine With Swarovski

Swarovski VR Surat Valentine's Day offer presents gift ideas for couples Surat Gujarat romantic pretty crystal jewelry

With Valentine’s Day just around the corner, what better way to express love than by gifting fine crystal jewelry from Swarovski to your loved one on this special occasion. Swarovski was conceived five generations ago by Daniel Swarovski in 1895 in Austria and today, it is one of the leading fashion jewelry manufacturers in the world. Not surprisingly, it is said that a Swarovski piece is sold every two seconds.

Their latest specially crafted Valentine’s Day collection is a stunning range of charm bracelets and heart-shaped crystal rings, pendants and earrings set in rhodium. Swarovski is offering shoppers at VR Surat a discount of Rs. 1000 on purchase of Rs. 8000 and above until February 14th so come and join the celebration of love this Valentine’s Day.

What we love from Swarovski’s Valentine’s Day collection:

For young love, the Kris Bear figurine couldn’t be sweeter.

Swarovski VR Surat Valentine's Day offer presents gift ideas for couples Surat Gujarat romantic pretty crystal jewelry Kris Bear figurine heart

The lovely Adorn Neon necklace will make for a very fashionable Valentine’s Day date accessory.

Swarovski VR Surat Valentine's Day offer presents gift ideas for couples Surat Gujarat romantic pretty crystal jewelry Adorn Neon necklace fashionable crystal jewelry rhodium

The timeless white Crystalline watch, because it’s never too late to give your loved one the gift of time.

Swarovski VR Surat Valentine's Day offer presents gift ideas for couples Surat Gujarat romantic pretty crystal jewelry white Crystalline watch

See more exciting Valentine’s Day Offers at VR Surat here.

Social Media Highlights Of The Week At VR Surat

It was an exciting week at VR Surat with the ongoing winter sale and the premiere of Bollywood movies like Hasee Toh Phasee and Heartless at INOX. Catch all the highlights of the past week here!

VR Surat social media highlights INOX movie hasee toh phasee heartless gourmet west winter sale swarovski 50% discount dumas square

Get an insider’s view of VR Surat via our Instagram.